Resources

It’s pretty simple.

The challenge was to “find something purposeful” to do with the skillset we have. And Good Matters is the result. We want to help non-profits and special projects to be seen and make a positive impact.

Marketing has a reputation for being on the wrong side of good. But it’s becoming more and more apparent that the same skills that sell products we don’t need to people who don’t need them can be used to do good for the communities we live in.

How it works.

What’s in it for us?

Nothing. There is no revenue model for Good Matters. We will look for sponsors to help with hosting and some possible costs, but other than that, we want to enable non-profits and special projects with the tools and resources they need.

Advertising agencies may be able to claim some tax benefits on time spent if it’s for a registered NPO (with SARS), but for the most part, we are appealing to the creative community to give back and be a part of something good.

The team (so far).

Marc Ashwell

Founder

I’m a strategist and marketer interested in doing something meaningful with my marketing skills. I have 20ish years of agency and corporate experience across a range of sectors and territories.